COKE
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The Drop


Agency AKQA
ACD Joe Koprowski
Art Director Lucy Soares
Design Amber English, Lucy Soares
Creative & Copywritter
 Amber English, Andreas Karmiotis
Production Oliver Creamer, Joss Haynes
Director Valentin Guiod
Producer Birth
Post-Production The Quarry
Animation Lee Gregory, Joe Saldan
Sound Designer Ned Sisson
Photography Mike Palmer
Vending Machine Production Machineshop

Using the Coke Studio platform, a game show called "The Drop" was created to celebrate international artists like Anne Marie and Steve Aoki, featuring major music festivals such as Tomorrowland and Lollapalooza. Hosted by Yinka Bokinni, the show presents a series of unexpected challenges set by the games master, "The Vending Machine."

Each episode is meticulously designed to reflect the energetic and dynamic spirit of the featured artists. The set employs bold, blended colors that align with the Coca-Cola brand, creating an exciting and immersive atmosphere. The bespoke aVending Machine is a central element, adding a futuristic and playful touch to the overall aesthetic. Challenges are presented in a visually engaging manner with graphic animations, dynamic camera angles, and quick cuts to build excitement and suspense.

Lighting is particularly notable, with bright tones and the iconic Coke red highlighting key moments to create a sense of anticipation. Each episode culminates in the dramatic drop of a can of Coca-Cola, the ultimate reward.


Using the Coke Studio platform, a game show called "The Drop" was created to celebrate international artists like Anne Marie and Steve Aoki, featuring major music festivals such as Tomorrowland and Lollapalooza. Hosted by Yinka Bokinni, the show presents a series of unexpected challenges set by the games master, "The Vending Machine."

Each episode is meticulously designed to reflect the energetic and dynamic spirit of the featured artists. The set employs bold, blended colors that align with the Coca-Cola brand, creating an exciting and immersive atmosphere. The bespoke Vending Machine is a central element, adding a futuristic and playful touch to the overall aesthetic. Challenges are presented in a visually engaging manner with graphic animations, dynamic camera angles, and quick cuts to build excitement and suspense.

Lighting is particularly notable, with bright tones and the iconic Coke red highlighting key moments to create a sense of anticipation. Each episode culminates in the dramatic drop of a can of Coca-Cola, the ultimate reward.


Using the Coke Studio platform, a game show called "The Drop" was created to celebrate international artists like Anne Marie and Steve Aoki, featuring major music festivals such as Tomorrowland and Lollapalooza. Hosted by Yinka Bokinni, the show presents a series of unexpected challenges set by the games master, "The Vending Machine."

Each episode is meticulously designed to reflect the energetic and dynamic spirit of the featured artists. The set employs bold, blended colors that align with the Coca-Cola brand, creating an exciting and immersive atmosphere. The bespoke Vending Machine is a central element, adding a futuristic and playful touch to the overall aesthetic. Challenges are presented in a visually engaging manner with graphic animations, dynamic camera angles, and quick cuts to build excitement and suspense.

Lighting is particularly notable, with bright tones and the iconic Coke red highlighting key moments to create a sense of anticipation. Each episode culminates in the dramatic drop of a can of Coca-Cola, the ultimate reward.

Selected Works

World Gold CouncilInvest in Today, Tomorrow

SonyPower to Create

Coca-ColaThe Drop

World Gold CouncilThe Auburns On Tour

TroveCreating the World of Trove

WeQualAwards