Creating the World of Trove
Internationally renowned interior-design house Studio Duggan launched an exclusive homeware brand called Trove, and asked us to define the brand & visual identity for this new venture. Playing off Studio Duggan’s creativity and inspiration we wove together an entire brand story for Trove, creating a layered and intriguing space that incorporates the physical and digital, taking people on a journey through a mystical world that celebrates the brand at every twist and turn. The ornate illustrations and symbols, alongside a bespoke serif font, have been devised to work across all brand touchpoints, from online to instore. The rich and elegant ambiance sets Trove apart from its more ubiquitous pared-back peers.