WeQual
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Woman Equal Business


Client
WeQual
Agency ShopTalk / Dept


Client
WeQual
Agency ShopTalk / Dept

WeQual's mission is clear: to open the doors of FTSE 350 executive committees to talented women and empower them to excel within these roles. The organization is committed to challenging the male-dominated culture of these committees and effecting positive change within businesses. Visually, the brand's main focus is on equality and balance, which is artfully represented through the use of the equals symbol, cleverly integrated into the negative space of the letter E in the logo. This symbolizes the organization's commitment to leveling the playing field and creating opportunities for women in leadership positions.

Moreover, the brand's choice of an almost entirely black and white color scheme further reinforces its message of balance and clarity. This deliberate visual approach not only highlights the brand's commitment to straightforward communication but also emphasizes the importance of equality and fairness in the workplace. By taking a bold stance and employing visual elements that reflect its core values, WeQual effectively communicates its mission to promote gender diversity and drive positive change within corporate leadership structures.


WeQual's mission is clear: to open the doors of FTSE 350 executive committees to talented women and empower them to excel within these roles. The organization is committed to challenging the male-dominated culture of these committees and effecting positive change within businesses. Visually, the brand's main focus is on equality and balance, which is artfully represented through the use of the equals symbol, cleverly integrated into the negative space of the letter E in the logo. This symbolizes the organization's commitment to leveling the playing field and creating opportunities for women in leadership positions.

Moreover, the brand's choice of an almost entirely black and white color scheme further reinforces its message of balance and clarity. This deliberate visual approach not only highlights the brand's commitment to straightforward communication but also emphasizes the importance of equality and fairness in the workplace. By taking a bold stance and employing visual elements that reflect its core values, WeQual effectively communicates its mission to promote gender diversity and drive positive change within corporate leadership structures.


WeQual's mission is clear: to open the doors of FTSE 350 executive committees to talented women and empower them to excel within these roles. The organization is committed to challenging the male-dominated culture of these committees and effecting positive change within businesses. Visually, the brand's main focus is on equality and balance, which is artfully represented through the use of the equals symbol, cleverly integrated into the negative space of the letter E in the logo. This symbolizes the organization's commitment to leveling the playing field and creating opportunities for women in leadership positions.

Moreover, the brand's choice of an almost entirely black and white color scheme further reinforces its message of balance and clarity. This deliberate visual approach not only highlights the brand's commitment to straightforward communication but also emphasizes the importance of equality and fairness in the workplace. By taking a bold stance and employing visual elements that reflect its core values, WeQual effectively communicates its mission to promote gender diversity and drive positive change within corporate leadership structures.

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