WOMEN EQUAL BUSINESS
WeQual exists to open the door to FTSE 350 executive committees, and empower brilliant business women to confidently stride through it. To work alongside these women to change the male dominated culture of these executive committees, to ultimately improve these businesses. Visually, the main intention of the brand is equality and balance. We were able to boldly show this with the use of the equals symbol – created in the negative space of the letter E. In addition using an (almost) entirely black and white approach – highlighting both the idea of balance and the straight talking, clarity of message stance that the brand takes.