WORLD GOLD COUNCIL

Invest in Today, Tomorrow

 

 

1850×900

AKQA London

 

Creative Thinking
Art Direction
Design

'Invest tomorrow, today' it's the representation of gold's value. This asset it's famous for being a 'safe haven' investment, thanks to years of strong performance in both good and bad economic times. This film it's a representation of Linda's (main character) story at a fast-forward pace. Starting with the moment that she's graduating and ending with her retirement.

The hue colour was imperative to help tell this story. The coldness and melancholic shades of blue, immerse oneself in the turmoil moments that Linda is going through. Although, in uplifting moments, the warm golden light that fills the screen, is a metaphor for the benefits one's can have from investing in gold.

 

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